Aristotle would have been a natural in today’s multi-channel sales world. Primarily this was because he understood the three constituent parts of any convincing story.
- Ethos (Credibility)
- Pathos (Emotion)
- Logos (Logic)
For many years I’ve been working with advertising agencies, media owners, and branding consultancies, that need to wean themselves off stupefying PowerPoint presentations. Instead they want to tell compelling stories about the solutions they offer.