I fell into sales after finishing a philosophy degree and landing in London. Needing a job quickly, I joined what was then a small company based in Soho as a sales exec. Ten years later, Centaur media PLC was one the largest players in business publishing.
During that period, I was an Account Manager and Sales Director on several titles before entering Centaur’s award-winning Development Program, initially as a Sales Trainer and then as the Director of Training across a business with eight hundred employees.
As an independent story trainer and coach, I work primarily with organisations based mostly in the media sector that need to relate the most engaging sales message they can.
Past clients include:
Mediacom, The Independent, O&M, The Daily Mail, The Law Society, Informa, Clear Channel, JCDecaux,
The AAR, Attraqt, Wavemaker, Havas, Hall & Partners, 7 Stars, Anglian Water, The Knowledge Engineers,
LoopMe, Finecast, Macmillan, DDB Canada, Magicalia, Clarins, Mayridge.
My training approach is based on 5 key principles:
1) That it’s important to see ROI on training investment
2) That this is more likely to happen if you get the right training fit
3) That stories sell better than scripts
4) That sessions need to be immersive to be memorable
5) That pre-and post-session work is imperative
For these reasons I offer an initial discussion flowed by a needs analysis and session recommendation. Both are free of charge and without obligation.