Hello, my name is Greg Keen
If you’ve come to my site looking to help connect with your clients using the power of stories then you’re in the right place.
However, if you’re looking for my help to coach you with your fiction writing skills then go to my NOVELBUILDER website at www.novelbuilder.co.uk
Want to know more?
Need something more profound than PowerPoint to communicate your sales message?
Well structured sales stories give significance to data and figures, persuade on a fundamental level, and increase your bottom line.
I train and coach sales people, account managers, team leaders and pitch teams to connect more effectively with their clients through the medium of story.
For over twenty years I’ve working with some of the UK’s largest organisations as a sales trainer and coach to create genuinely innovative programs and sessions.
Sessions that helped them win more pitches, convert more leads, and increase account value.
“Just wanted to say another huge thank you, Greg, for a fantastic session on Wednesday. The team are buzzing and have already credited the new practices for securing a renewal for another year.”
Alison Barclay, Vice President, Global Sales, Attraqt.
You only get one chance in front of your clients…
Succeed and you get the business. Lose and it goes to your competitors.
Although the difference may not be much, it can be commercially critical.
Sometimes it comes down to being able to relate to one pitch team better, understand their proposition more thoroughly, or feel more engaged by their presentation.
Pitching with Stories is about gaining that edge. The course agenda is built around individual needs, and often includes:
Structuring your creds pitch
Incorporating PowerPoint effectively
The three basic sales stories
Adapting to different personality types
Showing not telling
Deepening empathy with the drama triangle
Sharpening delivery skills
Handling questions and dealing with nerves
Does the phone represent your sales frontline?
If so, then the more skilled they are the more robust your pipeline.
Sadly, most sales skills are average at best and usually worse.
Often this is because sellers work from scripts. Not literally, perhaps, but ways of working that have become tired and stale.
This course takes your sales approach apart and rebuilds it.
The emphasis is on practical roleplay work and the focus often on:
The first 30 seconds of the call
Questioning and listening skills
Building an impactive value proposition
Structuring the call
Handling objections with stories
Adapting to different personality types
Recognising buying triggers
Guiding the narrative
Creating the urgency to buy
Closing the sell
My training approach is based on 5 key principles
1) That it’s important to see ROI on training investment
2) That this is more likely to happen if you get the right training fit
3) That stories sell better than scripts
4) That sessions need to be immersive to be memorable
5) That pre-and post-session work is imperative
