Hello, my name is Greg Keen
If you’ve come to my site looking to harness the power of storytelling in business you’re in the right place.
I help my clients tell better pitch and solutions stories, adopt more creative sales practices, and find more empowering and motivational team narratives.
Want to know more?
Need something more profound than PowerPoint to communicate your message?
Well structured stories give real significance to data, persuade on a fundamental level, and touch people emotionally.
Whether you’re pitching a new strategy, inspiring your team, or coaching one-to-one, effective storytelling maximises your chances of success.
For over twenty years I’ve worked with some of the UK’s largest organisations as a trainer and coach to create innovative programs and sessions.
“Just wanted to say another huge thank you, Greg, for a fantastic session on Wednesday. The team are buzzing and have already credited the new practices for securing a renewal for another year.”
Alison Barclay, Vice President, Global Sales, Attraqt.
Internally or externally, you only get one chance in front of your clients.
Succeed and you get the business. Lose and it goes to your competitors.
Although the difference may not be much, it can be commercially critical.
Sometimes it comes down to being able to relate to one pitch team better, understand their proposition more thoroughly, or feel more engaged by their presentation.
Pitching with Stories is about gaining that edge. The course agenda is built around individual needs, and often includes:
Structuring your creds pitch
Incorporating PowerPoint effectively
The three basic sales stories
Adapting to different personality types
Showing not telling
Deepening empathy with the drama triangle
Sharpening delivery skills
Handling questions and dealing with nerves
Stories linger in the memory often for years. So does the message attached.
Whether you’re training or coaching, using a narrative framework adds considerable value and momentum.
The same applies to leadership skills and change management
The ability to create and tell an inspiring story is both art and science. For this reason my courses often draw on neuroscience, storytelling techniques (I’m an award-winning crime writer), improv acting principles and Jungian Archetypes.
Specifically they may include:
Working with limiting beliefs
Flexibility and a creative approach
Positioning a change story
Coaching with the Hero’s Journey model
Using a narrative coaching approach
Coaching the team story and banishing gremlins
Working with different personalities and understanding archetypes
My training approach is based on 5 key principles
1) That it’s important to see ROI on training investment
2) That this is more likely to happen if you get the right training fit
3) That stories deliver logically and emotionally
4) That sessions need to be immersive to be memorable
5) That pre-and post-session work is imperative