Hello, my name is Greg Keen
If you’ve come to my site looking to harness the power of storytelling in business you’re in the right place.
I help my clients tell better pitch and solutions stories, and adopt more creative sales practices. Want to know more?
Need something more profound than PowerPoint to communicate your message?
For over twenty years I’ve helped my clients gain a competitive edge through innovative storytelling training and coaching sessions.
Well-crafted and delivered stories can transform data, persuade on a fundamental level, and touch people emotionally.
If you need to stand out from the crowd, get in touch and we can find out more about each other…
“Just wanted to say another huge thank you, Greg, for a fantastic session on Wednesday. The team are buzzing and have already credited the new practices for securing a renewal for another year.”
Alison Barclay, Vice President, Global Sales, Attraqt.
My approach is based on 5 key principles
1) That it’s important to see ROI on training investment
2) That this is more likely to happen if you get the right training fit
3) That stories deliver logically and emotionally
4) That sessions need to be immersive to be memorable
5) That pre-and post-session work is imperative
Get in touch here
This course is about delivering a winning presentation when you’re competing to become a preferred supplier.
It’s also about putting you ahead of the pack, creating an immediate and lasting impact, and maximising your chances of success in what may be a small opportunity window.
Elements included are:
Creating an immediate connection
Choosing a compelling story structure
Landing complex data
Maximising audience attention
Selling against your rivals
Appealing to the entire DMU
Navigating a complex PowerPoint deck
This course avoids dated structures and traditional sales ‘wisdom’. The emphasis is more on flexibility, responding to different psychologies, and sales agility.
The content comprises, improv exercises, storytelling techniques, creative questioning, and a coaching approach. That said, the focus of the session is on converting opportunities.
Elements included are:
Developing instant rapport
Working with client archetypes
Staying in the moment
Flexing your messaging style
Developing unconsidered needs
Transforming your value proposition
Handling objections with stories
Responding to an RFP or pitching a new idea to an existing client where you only get one shot?
This course is about engaging your audience throughout the entire presentation, transcending the brief, and harnessing the narrative power of your favourite movie.
Elements included are:
Dramatising your story from the opening slide
Leveraging a client’s unconsidered needs
Making your presentation ‘sticky’
Handling difficult questions and objections
Adapting in the moment
Appealing to different personality types
There are two critical success stories in business … the one you tell yourself and the one you tell the world. I help my clients get a handle on both.
I coach individuals and teams across a range of goals and creative challenges. If you’re looking for the following, I may be able to help…
Increased confidence when storytelling
Influencing, others through stories
Team coaching and goal setting (especially sales teams)
Adopting a more creative approach, specifically and generally
Gaining insight, context and perspective.
Defining and implementing goals
